I know this pretty much a given if you already own a mailing list. But I want to address a couple of important concerns.

Firstly, be sure to require a double opt-in for your visitors. This is in effort to prevent phoney details being keyed into your signup form by freebie seekers… who also want to take a step further in putting you into trouble such as spam issues. By requiring visitors to confirm their subscription from valid email addresses, you can cut more than a bunch of spam risks at stake.

Secondly, be sure to sign up for a reliable auto responder account. You wouldn’t want to use an auto responder that produces a high bounce rate otherwise your list building efforts would be literally wasted!

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This is yet another critical success factor (more than just a need to join a Giveaway event!).

Many events are accepting digital products of some kind. They are usually E-Books, software, scripts, Resell Rights, Private Label Content, membership passes, reports, you name it.

In short, prepare a digital product you are ready to part with.
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I’m sure by now that you’re sold on the powerful benefits of participating in a Giveaway event.

But before you start plunging into one, be sure to have the following essentials checked!

Your Own Mailing List!

That’s right. I’ve mentioned previously that Giveaway events are pretty similar to ad swaps in one thing common: it’s using subscribers to make subscribers.
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Giveaway events are carried out primarily in the Internet Marketing circle itself. However, it is very possible to carry out giveaway events successfully in other hot niches with the cooperation of a group of partners and contributors in the same niche.

I also suspect that it has probably been carried out in offline businesses, in a similar way, to get hot prospects and leads, though I cannot vouch for this truth. It’s a subject fit for another book, nonetheless.

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There are many simple ways to build a list. You can build your list using subscriber leads, opt-in leads, survey leads and through affiliating. When building your list, you want to ensure your list is profitable. The best way to achieve this is by building trust and loyalty among your customers, and by fulfilling your customers needs. If you don’t know what your customers needs are, then step back, take a moment and ask. Find out. Survey. Do what you have to. Because if you don’t know what your customer needs, you won’t know how or what to sell to them.

Lastly, make sure you are always honest and sincere in all your business doings, and you will always make a good impression with customers.

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Quick Tips For Creating A Great List

We covered a lot of information in this section about building and maintaining a high quality list of subscribers. Let’s review some of the most important steps you need to take to ensure you build a profitable list:

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Once you start growing your opt-in list, you’ll want to ensure it is profitable. There are many ways to go about doing this. You want to make sure all your hard work is for a good cause, so you have to find ways to profit from your list. There are literally dozens of different methods you can employ to achieve results, but two seem to work better than all others.

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Another way you can collect leads for your subscriber list is by affiliating. Affiliating means joining in or offering an affiliate program. When you take part in an affiliate program you immediately realize the benefits of getting leads that an affiliate will create and then forward to you.

For this process to work you need an opt-in program and an auto responder programmer. We will devote an entire section to auto responders later in this site. Using these programs you can gather information and instantly send out confirmation emails to new subscribers on your list. Don’t worry about having people fill in their address fields or phone number. Most people are hesitant to provide this information, but very willing to provide their email address. There is much less pressure involved when you are collecting email addresses instead of personal information.

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Another way to produce automatic subscriber leads is by conducting surveys on your website. This is a simple way to increase the number of subscribers to your list. You can place survey ads on your website so they pop up when a customer checks out.

How do you get someone to fill out a survey? It is not as hard as you think. For starters, some people enjoy filling out surveys. For those that don’t you can employ some simple tactics to encourage them to offer their information to you. For example, tell your customers what benefits they will reap from filling out your survey. Don’t assume your customer’s know what benefits they will gain by filling out a survey. You have to tell them. Maybe they will gain access to your website, which contains thousands of free articles on the topic they are researching. Maybe you will enter them into a contest to win a free gift. Giveaways are a great way to encourage people to sign up for just about anything.

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“Small opportunities are often the beginning of great enterprises” - Demosthenes

To win big, you have to start out small, as Demosthenes suggests. Small opportunities will often lead you to great successes. The process of creating a list leads to the potential for greater success and wealth, regardless of the business you are in. In this section we’ll talk about some simple tools you can use to build your list. Let’s look at each method independently.

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