I know this pretty much a given if you already own a mailing list. But I want to address a couple of important concerns.

Firstly, be sure to require a double opt-in for your visitors. This is in effort to prevent phoney details being keyed into your signup form by freebie seekers… who also want to take a step further in putting you into trouble such as spam issues. By requiring visitors to confirm their subscription from valid email addresses, you can cut more than a bunch of spam risks at stake.

Secondly, be sure to sign up for a reliable auto responder account. You wouldn’t want to use an auto responder that produces a high bounce rate otherwise your list building efforts would be literally wasted!

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This entry was posted on Friday, May 16th, 2008 at 7:36 am and is filed under Giveaway Events, Internet Marketing, list building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.